SAMRO’S FORECAST: PLAYING TO WIN IN 2014
2014 is well under way and already the signs are positive that this will be a year of growth in which together with its members, SAMRO will shine the spotlight on the South African music industry.
SAMRO has big plans for 2014. Strategically and operationally, this is a member-focused year. Everyone at SAMRO is looking forward to taking service up a gear, while setting the stage for the success of itsr stakeholders. That’s you!
HARMONISING OUR MEMBER INTERACTIONS.
As an organisation with more than 12 000 members, we need to make sure we’re all singing off the same hymn sheet. As always, we’ll keep you in the loop through our newsletters, magazines, workshops and online spaces. Moreover, the big news this year is that we will be piloting a member interaction project. We’re super-excited about this programme, which we hope will bring SAMRO closer to members.
We will be sharing the outcomes and feedback of these meetings with members throughout the year and our objective is to ensure that members start seeing how much we value their input, ideas and contributions. This year we also look forward to the launch of our contact centres in the Eastern Cape as we continue to support our contact centre at The Bat Centre in Durban.
We’ll also be reaching out to members on social networks to build a strong community. Stimulating discussion and sharing ideas that will add value to the business we all love.
KEEPING PACE WITH TECHNOLOGY.
Improving the customer experience is a big focal point for SAMRO in 2014. Last year SAMRO invested in upgrading its entire IT infrastructure, placing it on a world-class technology footing in order to deliver faster, more efficient service tor members 2014 will be about making sure that those systems are utilised to their fullest potential. We will place emphasis on using this technology to streamline our processes and become more efficient. Doing things faster and better.
SETTING THE STAGE FOR SUCCESS
As an industry, we are entering a new phase of growth and transformation. 2014 will set the stage for new success in the coming years. SAMRO is looking forward to building stronger relationships with its members and a stronger community of musical talent that will lead to more collaboration and shared success. Let’s kick-start the conversation! Check us out on Facebook, Twitter and Youtube. Email us and visit us at our offices. This year will be about taking the customer experience where it needs to be. One-on-one relationships are the name of the game!
Roll on 2014!