She has an impressive track record of working with some of the best hip hop artists in the industry including Molemi, Khuli Chana and Lection. Her collaboration with AB Crazy birthed the smash hit, Kisses which is currently dominating the charts.
We caught up with the talented emcee during her busy schedule, to chat about her music career and mountains she’s had to climb to get to where she is today.
Q. You have been hustling for quite a while, how has your journey been so far?
A. My journey has been nothing short of amazing. I started singing at the age of 8. 2007 is the year when I took the first step into the rap game. It’s been a little over 7 years and I am enjoying the path my career is taking.
Q. Do you think female emcees have reached a stage where they are given the same opportunities and platforms as their male counterparts?
A. I believe female rappers shouldn’t be given anything - they should take it and that’s what we are doing. We’re not looking for any special treatment because we are females in a male dominated genre. The word “female” should only be used to describe our gender, we knowingly took this path to challenge ourselves, this means that our craft has to be on par if not better than the best in our field.
Q. A little bird told us that you are also quite the vocalist, how have collaborations with some of the best in the biz contributed to your success thus far?
A. I consider myself as an artist, so rapping is just one of the many skills I tap into. I have worked with Mo Molemi on two albums, Towdee, Lection, Notshi, Khuli Chana and recently AB Crazy. I’ve always looked up to those guys and I now see the Motswako family as my brothers. I gained so much knowledge and experience from them.
Q. You’ve been in the rap game for a while now and it’s only recently that you’ve broken into the mainstream with the hit single, Kisses. What kept you going?
A. When chasing after a dream, you need to have the confidence, will power and determination to get to where you want to be. I am no stranger to hard work and I promised myself that I’d work hard until I got there. As my mother used to say “No weapon formed against me shall prosper” and this mantra kept me going even when times were tough. So with every obstacle, I always remembered that my talent is a blessing from God and that no one can take that away from me.
Q. So, what strategy did you use to penetrate the mainstream music market?
A. Social media provided me with a platform to connect directly with my fans. Constant feedback from the fans allowed me to tailor-make songs that suit their listening needs.
Q. How did your collaboration with AB Crazy come about?
A. I am a hard core rapper, so my team and I thought collaborating with the soulful AB Crazy would soften my rugged rap style and make it more approachable. Kisses is easy to listen to and makes people nostalgic - that “teenage love” kind of vibe. AB Crazy delivered as always.
Q. How do you plan to stay relevant in the ever changing rap game?
A. The plan is to stay true to what my fans love about me and my music, while still evolving as an artist and honing my craft. It’s for me to keep building the brand Fifi Copper because that will keep me at the top of the game.
Q. What makes Fifi Cooper different from other female emcees?
A. I am not a rapper, I am an artist and have so much to offer to the industry so I will be keeping everyone on their toes. To me, Motswako is a lifestyle that brings different music genres together. I have been blessed with multiple talents so I might wake up one morning and decide to give the world a taste of an RnB and jazz single, or possibly show case my dancing skills. What makes me stand out from the rest is my artistry and versatility.
Q. What are the most important lessons you learned in the mainstream industry that have continued to help you keep your head up?
A. Work hard, stay true to yourself and evolve.
Q. What are the future plans for Fifi Cooper?
A. I have so much in the pipelines going for me. I’m really excited about a few singles and music videos that will be coming out soon in support of my new album that will be released in the near future.
Q. So, are you a SAMRO member? If so, why did you decide to apply for membership?
A. Yes, I have applied and I hope to get elected into full membership at the next board meeting. SAMRO provides a platform for a music authors/creators to be compensated for their creative output. I don’t have the capability to trace and collect the monies owed to me so SAMRO is indeed a lifesaver in this regard.
Q. On a final note, what advice can you give to those who look up to you and would want to follow in your footsteps?
A. My advice would be, your dreams are valid, work hard and be consistent. Write down your goals and work tirelessly towards achieving the success you hope for. Live your dream because IT IS POSSIBLE.
Q. Anything else you would like to share before we wrap things up?
A. In the spirit of Women’s month I have released a new single, Good Girl Down that I dedicated to all the women of this country. Look out for it.
Twitter: @fificooperSan | Facebook: Ffi Cooper San | Instagram: ke_fificooper