SAMRO to toast SA breakout acts at Wawela Music Awards
SAMRO is proud to introduce the annual Wawela Music Awards, honouring South African musicians who have chalked up success in international markets.
The word “wawela” means “go beyond” in isiZulu, and in this spirit the first ever Wawela Music Awards will celebrate South African music that goes beyond our borders and puts our tunes on the international agenda.
SAMRO has initiated this event to fill a gap in the South African music awards landscape, whereby musicians who have made an impact on international stages have not historically been afforded due recognition on home ground. Furthermore, it is the first awards ceremony to recognise the accomplishments of the composers and authors of music, who are often left in the background when it comes to accolades.
The Wawela Music Awards will also pay homage to the legends of South African music that have paved the way to this point through their extraordinary lifetime achievements.
So how does it work? The awards are open to SAMRO members (composers, authors and publishers) whose works made an impact outside the borders of South Africa between 1 January and 31 December 2011.
Certain categories will be judged on statistical performance in terms of sales and radio play in international markets. Other awards will be judged on merit by a panel of respected industry professionals. The winners will be those creative composers and authors who have taken South African music to grand new places, but whose roots are cultivated in South African soil.
The initiative has been warmly received by players in the local music industry. Antos Stella, managing director of Content Connect Africa, said: “I believe it is high time South African and African musicians are recognised for their international achievements as well.
“Many of our musicians, both past and present, work tirelessly to shatter boundaries and present our music and culture to the rest of the world. Having had the privilege in my heyday of working around the world with legendary artists like Ladysmith Black Mambazo, Lucky Dube and Mahlathini and the Mahotella Queens, I believe it is high time these and our younger generation of musicians are recognised for their efforts,” Stella added.
Have your original musical works flown the SA flag high abroad? SAMRO members who believe they qualify for the Wawela Music Awards should visit www.wawelamusicawards.co.za and enter. Entry is free, but all nominees must be available to attend the awards, should they make the judging shortlist. Attendance is by invitation only.
The Wawela Music Awards – internationally embraced, locally awarded!