Music Business Skills Programme

SUCCESSFUL APPLICANTS OF THE 2024 SAMRO AND SOUL CANDI INSTITUTE OF MUSIC (SCIM) BUSINESS SKILLS PROGRAMME 

SAMRO plays a critical role in the Southern African music sector and has realised that there needs to be more understanding of the business of music amongst music professionals.  SAMRO has committed to improving music business skills in South Africa through partnerships and activations.

It's also crucial to understand the legal aspects of the music industry, such as copyright law and intellectual property rights.  These skills can help protect musicians works and ensure that contributions are fairly compensated.

Financial management is also a critical music business skill that musicians need to be able to budget, manage expenses, and understand revenue streams to ensure they profit from their music.  This involves understanding how to negotiate contracts, manage royalties, and create a sustainable income stream.  Overall, music business skills are essential for anyone looking to make a career in the industry.

SAMRO’s commitment to improving music business skills

To address these challenges, SAMRO partners with various bodies that seek to advance music business skills in the industry.

SAMRO recognises the significance of cultivating music business skills for musicians. It extends beyond the creation of exceptional music and encompasses a comprehensive understanding of the industry and how to navigate it effectively. Musicians who possess business skills are better equipped to negotiate contracts, manage their finances, and establish sustainable careers. They are empowered to make informed decisions regarding their music and brand, which can ultimately result in greater success and longevity in the industry.

Musicians with business acumen are more likely to be self-sufficient and have sustainable careers, which holds immense value in an unpredictable and ever evolving industry. Investing in music business skills for SAMRO members by providing resources and education in this area assists musicians in thriving in an increasingly competitive industry.

For enquiries, please contact csi@samro.org.za

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